Transcripts For CNNW EarlyStart 20130204

Overnight. At least eight People Killed and more than 40 people are hurt. All of this after a tour bus rolled on a mountain. Checking in with new details about what caused the super bowl power outage. Reporter the ravens shut it down against my beloved 49ers. Destinys child, the advertisers and the fierce beyonce. Good morning to you. Welcome to early start. I it was a long, long night. I didnt watch the whole thing. Every last bit. I just wanted to get the halftime show. That was something. That was great too. This is what happened when a Football Game meets the twilight zone. First, the football. Ravens nearly blowing a 22point lead. They were this close to blowing it. Somehow they held off the San Francisco 49ers who had four shots to win it at the end of the game. The final score was 3431. That was the football side of it. You could say the whole thing was overshadowed. The lights went out. A 34minute power outage put the whole super bowl on hold. Carlos diaz was at the game. He is back in new orleans where the power is back o. What on earth went on . That was one of the most bizarre things we have seen. We went from blowout, blackout to shootout in just a matter of a few minutes in new orleans. Its a situation where everything post 9 11 happens in a major city like superdome you have to start asking questions. There was no terrorism involved. Nothing that way. The crowd never got to be in a panicked state when half of the power went out. When the company that supplies the energy to the superdome said basically it was a power surge. The system thought there was an abnormality and shut down. Equivalent of at your house a power breaker goes off. A breaker broke. And the half of the energy in the stadium goes off. Half the power goes off. Heres the thing, for those of you watching at home you had no explanation because the power went out on the side of the announcers, jim nance and phil simms for cbs. You could not hear them because the power was out on their side of the stadium as well. So fans were in the dark inside the stadium and all over the world because there was no explanation. What happened was there was a surge there was no fire as originally reported. And the players resumed after 34 minutes on of a power outage. 34 long minutes. It felt like it was a decisive moment in the game. Walk us through some of the other highlights. Yeah. You know, it was all ravens before the power outage. You just know the conspiracy theories were gearing up saying the nfl is trying to stave us off of winning the super bowl. It was 286 when the power went out. It was all ravens before the power outage. After the power outage, the San Francisco 49ers basically made a surge of their own and got back into the game. The game came down to four plays inside the 10 yard line. When its a second year like Collin Kaepernick going against one of the best defenses in the league you knew the ravens were going to come out on top. Ravens get the win, 3431 and John Harbaugh beats his brother jim. I dont know if i agree. I thought there was every reason the 49ers would put it in. They had all the momentum on their side. Somehow the ravens stopped them. Great to see you this morning. Im sure a long night for you too. Thank you. A little blurryeyed this morning. Theres lots of debate this morning about the biggest hit when it comes to all those super pricey super bowl commercials. Advertisers spent up to 4 million for one 30second spot. One of the most memorable for better or worse was this godaddy. Com. Their two sides of godaddy. The sexy side and the smart side that creates a killer website represented by walter. Together theyre perfect. Its the sound. It was the sound effects that did it for me. Ew i could not get into that one. Swapping spit that close. I had the sale reaction as you. But its godaddy. You do remember that. Boy, do you remember it. And a lot of fathers out there with young daughters who could certainly relate to this i am sure. Daddy, can you be a princess with me . Sweetheart, id love to, but the guys are outside waiting for me. I have doritos. Steve, what is the holdup . Zoraida likes this one. I do. Oreos. We will talk to the ad expert about all the best in the super bowl commercials. This is cnn breaking news. Were going to switch gears here. At least eight people were killed and Dozens Injured when a tour bus struck a pickup truck and rolled over on a treacherous highway in california. This happened in san bernardino, 80 miles south of los angeles. The road is so narrow that rescue workers have had a very difficult time reaching all the victims there. What is the very latest here . Well, this is what chp is telling us now. There are eight people confirmed dead. But they say they believe that number is going to change. Meaning they will find out many more people died in this crash. Also, weve had our own count here. About 27 people have been taken to five local hospitals. Six are critical. Some of those are children. My photographer and i walked up to the crash site about a half mile from here. It is absolutely stunning to see what happened here. It looks as if this tour bus flipped over at one point. Much of it is caved in right above where the driver would sit. We understand people were ejected from the bus. In this crash scene you can clearly tell there are numerous tarps that are concealing bodies and also body parts. Thats whats making it so difficult for investigators to try to determine just how many people were killed in this accident. I talked to one First Responder off camera. She said it was one of the worst scenes probably the worst scene she had seen in 25 years. Heres what the chp has to say on camera about this accident. Its a terrible scene, horrific scene. Theres multiple victims. Theres personal belongings, personal property at the scene. Also, the chp says there was a ford pickup truck involved and it was carrying a trailer, a work trailer and a saturn sedan. It may be that the bus hit the saturn sedan from behind. While we were up there you can clearly tell that the road was sloped. But this is a pretty straight stretch. It goes to big bear, which is a winter recreation area. It is believed this is from National City from the san diego area and was carrying people from the tijuana area. It would seem logical they were coming back down the hill after enjoying a day in the snow. Somewhere along the way this accident happened. Thank you. Investigators in texas are still trying to determine why a 25yearold iraq war vet allegedly killed former navy s. E. A. L. Sniper chris kyle and another man at a gun range in texas over weekend. Eddie ray ralph was arrested on two counts of capital murder. Joe, this morning where do things stand with this investigation . John, behind me is where Eddie Ray Ralph is being held on 3 million bond. Its still early in the investigation. Authorities still trying to figure out what happened at that shooting range and why. Former navy s. E. A. L. Chris kyle who claimed a record 150 kills in iraq died at the hands of another vet, Authorities Say, allegedly using a semiautomatic handgun. What police dont know yet is why. I dont know that well ever know. Hes the only one that knows that. But at this point he hasnt made any comments to Law Enforcement as to why he did it. They all drove together in a pickup truck, Authorities Say. Less than two hours later, kyle and littlefield were dead. Ralph had fled to his sisters house. He told her what happened. She called police. And ralph was eventually caught. Ralph is an iraq war veteran. He left the marines in 2010. Kyle, who wrote the bestselling auto biography american sniper talked about the duty to those he served with in an interview with kttv last year. My only regret are the ones i couldnt save. He started a foundation to help those suffering from ptsd. That may be why kyle and littlefield went to the gun range with ralph. Mr. Kyle works with people suffering from some issues that have been in the military. And this shooter is possibly one of those people that he had taken out to the range to mentor, to visit with, to help him. Kyles friend travis cox said thats just the kind of man he was. The man he was when he came home is a servient leader. He was a humble, humble man. He had a vision to support veterans and their needs. And he was fearless in that. And he gave his life doing so. The Dallas Morning News reports that jailers used a taser on ralph when he became aggressive with guards. The newspaper also reports hes on suicide watch. Its still not clear this morning why the shooting occurred, john. The first place a learned of chris kyles death was in a tweet from sarah palin. He was very well known. And you actually met him. I did. I met him in iowa in 2011. He was with sarah palin there. I talked to him a little bit about the s. E. A. L. S. He was very proud of his service. Sarah palin put out a statement talking about chris. Chris was a wonderful man, a good friend and true American Hero who loved our country and served honorably. He was loved and admired by so many, and he will never be forgotten. Sarah palin on chris kyle. He served as one of her protectors, body guards, at least for a while. Thanks very much. It is 12 minutes past the hour. Take a moment and imagine you have two of these, 5yearolds, trapped in an underground bunker with a stranger for six days, folksment the nightmare does not even begin to describe this. The latest on the hostage crisis in alabama straight ahead. 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Or double miles on every purchase, every day did you just turn your ringer off so no one would interrupt and. Us . One. Oh no, i. Just used my geico app to get a tow truck. Its gonna be 30 minutes. Oh, so that means that we wont be stuck up here, for hours, with nothing to do. Oh i get it, you wanna pass the time, huh. holds up phone fruit ninja emergency roadside assistance. Just a click away with the geico mobile app. Hi, im ensure clear. Clear, huh . Im not juice or fancy water. Ive got nine grams of protein. Thats three times more than me [ female announcer ] ensure clear. Nine grams protein. Zero fat. In blueberry pomegranate and peach. Has oats that can help lower cholesterol . And it tastes good . Sure does wow. Its the honey, it makes it taste so. Well, would you look at the time. Whats the rush . Be happy. Be healthy. Welcome back to early start. 16 minutes past the hour. Barricaded in an underground bunker. A gunman holding a ayearold hostage in the bunker close to a week now. And the suspect, 66yearold jimmy lee dikes, described as a survivalist with anticipategovernment views. The bus driver being remembered as a hero. He was honored yesterday. Victor blackwell is following all the developments from midland city, alabama. Hundreds of friends and relatives, strangers listened to excerpts from letters written by children, the children 6 yearold bus driver charles poe land drove to school every day. Teachers arrived a yellow buses adorned with black bows to honor the friend they called chuck. He just liked simple things. He was a hero. He was driving his usual route tuesday when Authorities Say this man, jimmy lee dikes, forced his way on the bus with a done and demanded to take 2 of the 22 children on board. Poland refused. Dikes killed him and snatched a 5yearold boy. Local, state, federal authorities have been working around the clock to free the boy from a bunker. A heater and electric blanket keep them warm. They wont say if dike has access to a television or radio. He has allowed us to provide coloring books, medication, food. I want to thank him for taking care of our child. He will walk up and down the dirt road. To show respect for the man who gave his life for the children and the support for the child being held hostage underground. Hes coming out. Theres no doubt in my mind. I said wednesday i was driving to work and i just had a peace come over me from the top of my head to the tip of my big toe. Hes coming out. He just spoke to me and said ethan is coming out. The mayor of this town in midland city said the parents have not been here to decide. However, they are receiving updates every hour. I cant imagine who theyre going through. So heard the sheriff says he has allowed us to provide, an interesting choice of words there, medicine and coloring books. Do we know what the medicine is for . Alan Alabama State said he has ad hd and as bergers. Thank you so much for all of your updates. 19 minutes after the hour. Lets bring you up to speed with the top stories. President obama hits the road trying to sell his 35point plan to battle gun violence. Minneapolis is already on board with many of his plans. And still buzzing about this picture of the president at camp taeufd. He released it to silence those about shooting skeet. The groups executive Vice President wayne la pierre saying the president wants to take away americas guns. Things got a little testy when he suggested that the president believed his children deserved Armed Security while others tonight. It wasnt picking on the president s kids. Theyre safe and were all thankful for it. They do not face the threat that most face. Tell that to newtown. Do you think the president s children are the target of children in america . I think its ridiculous and i think you know it. He went on to say he doesnt think checks will probably never happen. First up from the new york daily news, former president pays tribute to a former may. Bill clinton will deliver one do the late ed marat his Funeral Services today. He died early friday at the age of 88. He noted that the Obama Administration is actual hi appearing on behalf of the white house president , clinton is. Michael bloomburg will deliver the eulogy. He was injured when part of a wings plan came through trucks window. Hazmat crews had to respond to that. They were investigating what caused the collision. Big loss and big wins. Who got the most ad attention after their ad ran last night. When you have diabetes. Your doctor will say get smart about your weight. I tried weight loss plans. But their shakes arent always made for people with diabetes. Thats why theres glucerna hunger smart shakes. They have carb steady, with carbs that digest slowly to help minimize blood sugar spikes. And they have six grams of sugars. With fifteen grams of protein to help manage hunger. Look whos getting smart about her weight. [ male announcer ] glucerna hunger smart. A smart way to help manage hunger and diabetes. For their destination wedding. Double miles you can actually use. But with those single mile travel cards. [ bridesmaid ] blacked out. But im a bridesmaid. Oh x marks the spot shell never sit. But i bought a dress a toast. To the capital one venture card. Fly any airline, any flight, anytime. Double miles you can actually use. What a coincidence . Whats in your wallet . [ all screaming ] watch the elbows ladies. [ all screaming ] all stations come over to mithis is for real this time. Step seven point two one two. Verify and lock. Command is locked. Five seconds. Three, two, one. Standing by for capture. The most Innovative Software on the planet. Dragon is captured. Is connecting todays leading companies to places beyond it. It appears hyundai won big in the Super Bowl Ad wars after airing this ad for their santa fe model depicting a young boy and his mother confronting bullies at a local park. Hyundai saw a 738 in web traffic. And the next closest odd, audi. Soda stream said tv network cbs refused to air one of et commercials because it directly attacked coke and pepsi, who huge Beverage Companies also advertisers. The ad boasts some home soda makers reusable bottle by showing pepsi and coke delivery men in such a hurry that it creates a carbonated mess. Super ads dont come cheat. About 4 million bucks. So when Companies Come out ahead . Search the top search commercials on youtube during the game. M ms took the top, followed i did mercedes and disney new oz movie lincoln and audi. Today we found skeleton remains of a king were found in a parking lot in england. That story straight ahead now is the winter of our discontent. 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My friends are all around me my friends, they do surround me i hope this never ends and well be the best of friends all set . All set. [ male announcer ] introducing the reimagined 2013 chevrolet traverse, with spacious seating for up to eight. Imagine that. Your soups are so awesomely delicious my husband and i cant stop eating em whats. That. On your head . Can curlers tomato basil, potato with bacon. Weve got a lot of empty cans. [ male announcer ] progresso. You gotta taste this soup. What was going on with the lights at the super bowl . What caused it and how it influenced the game itself. Plus, president obama is speaking out about the boy scouts and whether or not they will decide to allow gays into their organization. And we find out if the remains of a king were found in a parking lot in england. King richard iii ruled more than 500 years ago. Now, a glorious summer by the son of clark. 31 minutes past the hour. Glad youre with us. The top story, the bat ravens. They are celebrating the victory over the 49ers and super bowl xlvii. The game will go down as the longest super bowl ever, 4 14. A power outage delayed the game 34 minutes. As it turns out the blackout may have prevented a blowout. At the time the ravens were actually up 286. When the lights came on, so the designer. At least we got to watch them. That was a dramatic week. It was. Ccc carlos was in louisiana. Im going to make up a word. Baswreul. That is an official figure. Football fans will remember dan don mayor tuesday singing turn the lights off, after the game. This happened in halfway official at the superdome. The official statement was this, shortly after the beginning of the second half of the super bowl a piece of equipment designed to monitor electrical looked sensed an an tphorpltd in the system. Because deconnected it operated as designed and break the paul the allowing power to be cut to the superdome. They tweeted out during the game, hey, its not on our end. Were providing provide. The breaker broke. Oreo was a big winner. They immediately tweeted out an ad saying you can still dunk in the dark. That was a highlight as far as oreos goes. He said he has never seen anything like that. Able. Just one of those things you have to deal with. Down the road it will make for a better story some basically, joe flacco and his team forced to come back after that power outage and try to perform as well they did before. They were up 286 when the power outage happened. San francisco went on a switch, cutting the lead. Walk me through some of the highlights. So basically, you know, it was all ravens in the first. They looked amazing. In the second half, jones with an 108yard kickoff return. Ravens fans were going insane. Then the power outage happens. Oh, Conspiracy Theory. Theyre trying to take away their moment up. Niners county the hed toe two months 31289 at one point. Late field goal by the ravens. Put the ravens were my good after holding San Francisco out of the end zone. Ravens come with a victory, 34, 31. The first time the niners ever lost in football. The harbaugh brothers couldnt hug it out . Yeah. I can i said, if john won the super bowl, which he did. And him being the older brother, the after game handshake hug was very brief. He said after the game the win was bitter tweet. I get. A tragic end a missing new york woman. She died from a blunt blow to the head and stab wounds. She bent missing the day before she was supposed he to return to the states, prompting her husband and brother to fly to turkey to look for her. Eye von watson has more. Turkish police made grim story saturday. Within ours police interviewed her as sarai see ear ra. She had been missing more than a week after disappearing was supposed to be very first foreign says cap. U kill with a blow to the head. We need more time to investigate. Its not right to go anything about the interrogation of detained people. She was a tourist traveling alone. These are the last pictures of sierra walking alone inside a store. She was an maam cher photographer who shared their phfbgs and skylines with friends she met on intra gram. She met them some of them during a hook and short side trip to am tker dam. She failed to board her flight back to new york on february 21st. Seven days litter, my menez helped with an police investigation. It was clear steven, a new York City Transit worker, was beginning to feel the worst. Along with her missing, um, youre hoping that shes okay, wherever shes at. That shes not hurting. That shes not cold. That shes not fed. That shes not consumed with fear. Her death definite straighted the family. As friends and family grieve in new york, police in istanbul have an urgent question to answer, who killed sarai sierra. Ivan watson, cnn, istanbul. 38 minutes past the hour. The president will be in minneapolis promoting his 35point plan to combat gun violence in america. He will meet with local hraup enforcement and political leaders before speaking this afternoon at 2 30. On sunday, the president sat down with scott pelley of cbs news. He addressed several topics. Should have access and opportunity the same way everybody else does in every institution and walk of life. Dead man tell no times or do they, mr. Berman . Sign activities will announce whether or not this battle scar skeleton belongs to a long lost king. What do you believe . Can you can you tell. Hes known as the last english monarch to die way back in the 1500. This is like 600 years ago. I cant wait. From beyonce to the lights going out, it was one straight, bizarre. Some of the biggest are ones that pay millions and millions for their kpherblcommercials to. But when i started losing energy and became moody. Thats when i had an honest conversation with my doctor. 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Tell your doctor about your medical conditions and medications, especially insulin, corticosteroids, or medicines to decrease blood clotting. So. What do men do when a numbers too low . Turn it up [ male announcer ] in a clinical study, over 80 of treated men had their t levels restored to normal. Talk to your doctor about all your symptoms. Get the blood tests. Change your number. Turn it up. Androgel 1. 62 . When the doctor told me that i could smoke for the first week. Im like. Yeah, ok. Little did i know that one week later i wasnt smoking. [ male announcer ] along with support, chantix is proven to help people quit smoking. It reduces the urge to smoke. Some people had changes in behavior, thinking or mood, hostility, agitation, depressed mood and suicidal thoughts or actions while taking or after stopping chantix. If you notice any of these stop taking chantix and call your doctor right away. 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[ sara ] ive been using crest prohealth. So far. It feels different. [ male announcer ] crest prohealth protects not just some, but all these areas dentists check most. My mouth feels healthier. It feels cleaner. I think my dentist is gonna see the difference. [ male announcer ] go pro with crest prohealth. I dont think ill ever go back to another product. See. Nailbiting game and the blackout and beyonce werent enough for you, there were the ads. This is such a big deal with advertisers paying up to 4 million for a 30second spot. So how did they rate . An advertising expert and author of madboy from ad boy to adman. Overall, how did you feel they did . Overall typical super bowl slate of commercials. Most were wallpaper. A few stood out. Lets talk about some of your favorites. You gave us a list. I did. Lets start with mercedes. Khrafbg super bowl commercial. Celebrity, william defoe. Rolling stones. It broke through, related back to the product and the price. Well play a little bit of it here. Nice car. Sure is. Stkph if you can deal with me kid you can have the car and everything that goes along with it. So i have to say i love this ad too. I think the production value was higher than anything else. But i had seen it several times before it aired. Im hesitant to see ads that i have seen again and again on the top of my list. I still think its an amazing commercial. I think great is great. I loved it. I love the devil explodes at the end. Godaddy is one that everyone is talking about. Good ad, bad ad or why . Very smart ad forgodaddy. Thats their whole sensibility. The idea that beauty and brains much mostly they have used hot women before. Even though it was controversial and had the ick value, it still stood out. It had a high ick value. His boys were still up because it aired so early in super bowl. You have to kind of explain that. What else do you like, taco bell . I thought taco bell was interesting, enter taping, unusual. They pushed the limits. I love the fact that they the music was done in spanish. And i thought it was, you know, a very, very, very exciting spot. Told the story. How about audi and that was a spot that i think men and women loved for different reasons. It was a smart spot. I was with a group of people and everyone seemed to like it. And kissing. Exactly. Its a theme this year. And the farmers ad too. One of a few of the very sentimental ads. It came late. Everyone was surprised. It related back to ram, the product. That was all about authenticity. How objective and subjective is it when you decide what ads are good . If youre paying 3 million for a 0second spot, the biggest sin is the ones where nobody remembers it. Richard, thank you for joining us. We appreciate it. My pleasure. 47 minutes past the hour. As if the super bowl couldnt get any better, we bring you the puppy bowl. Thats coming up later this hour on cnn. Oil changes at meineke are always a great deal. Then youre going to love this. Right now theyre only 14. 95 wowa grt deal just got a whole lot better. Hurry. 14. 95 wont last. Welcome back. 50 minutes past the hour. Lets get you up to date with this mornings top stories. The Baltimore Ravens are the super bowl champs. In case you didnt stay up all night watching, they beat the San Francisco 49ers, 3431 to win super bowl xlvii. Niners staged a furious second half rally after being down 22 points. That come back began after the lights went out. It stopped the super bowl for 34 minutes. Flacco is thin in spanish. Flacco is going to be rich in america. He is a free agent. Going to get that right. Flacco. A bus crash kills eight people east of san bernardino. 40 others injured. A violent scene. A bus, truck and car. Some people ejected while others trapped inside. The accident so severe rescue workers could not immediately identify how many People Killed. There were some children on board as well. Terrible. A 25yearold iraq war vet facing two counts of capital murder in the shooting death of a former s. E. A. L. Sniper. Eddie ray ralph used a semiautomatic gun to kill. They still dont have a motive. They dont know why. Former massachusetts senator john kerry kicked off his first week as a top diplomat by speaking to leaders in the middle east. Secretary of state john kerry sat down with Benjamin Netanyahu and spoke about the recent elections. And he spoke with Mahmoud Abbas about the relationship between the palestinians and israel. Did you hear we have some good news . Slept. I cant wait. I think its great news. It is in the world of weather today. Deliver. Deliver for us. It finally does. I have good news for you. For those of us who have been so cold, were getting to a slow warmup. Temperatures above average in d. C. 47 by wednesday. Heres the story, a pattern change as we go throughout the week. So we will be talking about the jet stream in the northeast e and warming us up on the eastern half of the country. Almost pay back, right . Obviously were going to be warming much more down in the south. Look at these temperatures. Houston today well above normal at 75 degrees. New orleans, temperatures in the 70s. Just want to mention even though were going to be warming up. Showers towards Mississippi Valley and snow in the ohio valley. All right. Indra, thank you very much. You want the best tease ever . Yes. Coming up for you, two words, puppy bowl. Thats next. Aw. Delicious. But say i press a few out flat. Add some beef sloppy joe sauce. And cheese fold it all up and boom i just made an unbeatable unsloppy Joe Pillsbury grands biscuits. Let the making begin. Your doctor will say get smart about your weight. Thats why theres glucerna hunger smart shakes. They have carb steady, with carbs that digest slowly to help minimize blood sugar spikes. [ male announcer ] glucerna hunger smart. A smart way to help manage hunger and diabetes. [ male announcer ] glucerna hunger smart. All stations come over to mithis is for real this time. Step seven point two one two. Verify and lock. Command is locked. Five seconds. Three, two, one. Standing by for capture. The most Innovative Software on the planet. Dragon is captured. Is connecting todays leading companies to places beyond it. Siemens. Answers. You name it. Ive hooked it. But theres one. One thats always eluded me. Thought i had it in the blizzard of 93. Ha never even came close. Sometimes, i actually think its mocking me. [ engine revs ] what . quattro sven gets great rewards for his Small Business how does this thing work . Oh, i like it [ garth ] svens Small Business earns 2 cash back on every purchase, every day woohoo so thats ten security gators, right . Put them on my spark card why settle for less . Testing hot tar. Great businesses deserve great rewards [ male announcer ] the spark Business Card from capital one. Choose unlimited rewards with 2 cash back or double miles on every purchase, every day whats in your wallet . Heres your invoice. Welcome back, everyone. 57 minutes after at hour. Im jon berman along with zoraida sand lynn. Michael or is celebrating a victim are with the rest of his teammates. It has given oher a chance to show the world he is very different from the character depicted in the blindside. His life storien expired that film but he does not like it because it portrays him as someone who didnt know the fundamentals of the game when he is a student of the game. Before the super bowl even started the ninth annual puppy bowl kicked off on animal planet. A tiny bit of biting. Thats not what caused the ref to throw his penalty flag. Oh, no no, no, no. Excessive cuteness, you two. 10 yard penalty. 15 yard penalty. Its that cute. Oh, some i goodness. Can you eat them up . Big penaltiment a lot of violations. Petfinder makes sure, this is great, every single one of them gets adopted. I didnt know that. That is really fantastic. Are they too cute or what . We had one on set. They actually smell a little bit but they are cute. They do. I have to get my dress drycleaned. But he was adorable. 58 minutes past the hour. The new iron man movie. Disney and marvel debut their next chapter iron man 3. I am excited. Everyone is talking about it, especially my friends. They are blown out of an airplane to their deaths. Seriously intense. Iron man 3 hits three ters may 3rd. Im ready. A new star trek coming out. The geek, the geek. Early start continues right now. Breaking news overnight. Eight People Killed, 40 People Killed all this after a tour bus rolls on a road in california. Awful pictures. Plus, the night the light went out in. New details on what caused the super bowl power outage. After the light finally started working again, somehow the ravens managed to shut them down at the last minute. Some other big winners, the advertisers. Destinys child and of course you can just tell by looking at. No lip syncing. Very excited about that. I was. Finally got to see her sing live. I was very excited about that. Welcome. Im john berman. And im zoraida sambolin. It is monday, 6 00 a. M. In the east. A deadly bus crash on a narrow mountain highway in california leaves eight people dead and dozens more injured. Authorities believe the bus first rear ended a sedan, crashed with a pickup truck pulling a trailer and pulled over. On a treacherous mountain highway 80 miles east of los angeles. The road is so narrow, rescue workers had a difficult time reaching the victims. We want to bring in cnns paul berkanon. Paul, we understand that crews are still trying to recover bodies. We walked up the road half mile to the crash site it is shocking, grisly and heartbreaking. Right now, california Highway Patrol is huddling with fish officials and others and trying to get to the body count. They know so far eight people have been killed in the accident. But they say that number is sure to change, meaning they expect far many more people will be determined to have been killed. We know that many people were treated on scene. We know that 27 people taken to local area hospitals, six of them are critical. Children, of course, were hurt in this accident. It happened on a straight part of this road as they came down from the big bear area. And lets listen to what the california Highway Patrol has to say about the crash. Its its a terrible scene. Horrific scene. There are multiple victims, you know, there are personal belongings, personal property at the scene. And off camera, another veteran of these crashes, someone with the san berard dino Fire Department says it was the worst seen she has seen in 25 years. They are looking at a possible cause of the crash. One believes there was some sort of mechanical failure and it looks the crash could have been worse, as the bus was right at the edge of what seemed to be a creek. The bus did roll at least once and if it rolled again, who knows how many more fatalities there could be. Roads so narrow. The bus was carrying a tour group from tijuana, mexico. Reporter the bus was from National City on the san diego side. Not uncommon for people in the san diego tijuana area to do things together. That is yet to be determined. Were checking on the Safety Record of the bus, and the government of the United States found the last two years, there has been no crashes and this tour line had a satisfactory record. Paul verkammon, thank you for that. Super bowl xlvii, or the night the lights went out in new orleans. The 3431 victory by the ravens was as dramatic as bizarre. The ravens came this close to blowing a 22point lead, 49ers had four shots at a gamewinning touchdown. At the end, the game wasnt in doubt until the lights went out. A 34minute power outage put the super bowl on hold and gave the niners a brand new life. Not enough. Carlos diaz in new orleans this morning. Usually you talk about a game being broken down by halves, first half versus second half. This super bowl broken down by prepower outage and post power out age. Before the outage, all ravens, they built a lead thanks to jacoby jones 108yard kickoff return to start the second half. Ties an nfl super bowl record for the longest kickoff return in the history of the super bowl. Then the power outage happened. 34minute delay, where the ravens lost momentum. And the 49ers staged an amazing comeback. At one point cutting into the amazing lead and going right from 286 to 3129. A twopoint conversion failed and thats what the ravens needed. A field goal late in the game and then with the niners within the tenyard line, and first down. The ravens defense stopped the niners on four plays. Kept them out of end zone. Controversial call on the fourth play. It looks like Michael Crabtree was grabbed. The referee said no. Jim harbaugh said it was definitely a holding and pass interference. Ravens pull it out. Joe flacco, game nvp. And up for a new carat. He says hes a raven for life. Ray lewis ending his 17year career, with the Baltimore Ravens going out on top. Winning the super bowl after announcing at the beginning of january this would be his final run as a raven and retiring at the end of the year. And, then, of course, the story two of the harbaughs, John Harbaugh coming out on top of his little brother, jim harbaugh. The win was bittersweet. Guys. The story without a doubt was the power outage. Such a giant scandal had the ravens lost. They had the game in hand before the outage. Thats a really good point. We got a really good game because of the power outage. And justice done its fair to say. Thank you to carlos diaz covering it all for us. No shortage of big hits in the super dome, but plenty of debate about the biggest hit of all when it comes to multimillion dollar Super Bowl Ads. Half a minute is not a lot of time to make an impression. This godaddy. Com ad made an impression. There is two sides of godaddy. The sexy side, represented by bar rafaely, and the smart side, represented by walter. Together, they are perfect. Its the sound. Its the sound. So much play this morning. Very effective, isnt it. And for all of you fathers with little girls, check out this spot from doritos, featuring a Little Prince he is who finds her prince and then some. Daddy, can you play this with me. Guys are outside waiting for me. Ive got doritos. Steve, what is the holdup . Love this. All daddies can relate, right . I actually missed that one last night. Im happy we are reairing it. A surprise reunion and dose of redemption for beyonce. She almost blew the roof off. Accompanied by 135 dancers, an impressive display of fireworks, and destinys child band mates. Baby its you got the one i love youre the one i need youre the only one i see and i look in the eye and it works more and more every time can we just watch every time. I lost focus, whats going on. Along with bootylicious, she also performed baby boi, and until the end of time. The first lady tweeted watching the super bowl with family and friends. Beyonce was phenomenal. I am so proud of her. And steve red joins us to talk about his Super Bowl Ad from century 21. And that guy on the godaddy. Com. The loud kisser. He will be on starting point as well. Stay tuned for that. Turn up the volume. I dont think he will be kissing soledad. Texas investigators dont know why a 25yearold iraqi war vet shot army sniper chris kyle and another man. Joe johns is live from stevensville, texas, this morning. Where does the investigation stand right now . The suspect is being held at the county jail on 3 million bond. Still early in the investigation. Authorities trying to figure out what happened at the gun range and why. Former navy s. E. A. L. Chris kyle, who claimed a record 150 kills in iraq, died at the hands of another vet Authorities Say, allegedly using a semi automatic handgun. What police dont know is why. I dont know that well ever know. He is the only one that knows that. He has not made any comments to Law Enforcement as to why he did. Chad littlefield and the suspect, Eddie Ray Ralph, drove to the gun range together in a pickup truck. Less than two hours later, kyle and littlefield were dead. Ralph had fled to his sisters house and told her what happened. She called police and ralph was eventually caught. Ralph is an iraq war veteran, left the marines in 2010. Kyle who wrote the bestselling autobiography american sniper, talked about duty to those he served with in an interview with ktvt last year. The guys i couldnt save, that keeps me up at night. Every shot, i felt extremely justified. Reporter kyle became a fierce advocate for vets, starting a foundation to help those suffering from ptsd. That may be why kyle and littlefield went to the gun range are ralph. He works with people who are suffering from issues who have been in the military and this shooter is possibly one of those people that he had taken out to the range to mentor, to visit with, to help him. Reporter kyles friend, tra travis cox, says thats the kind of man he was. I would describe him as a servant leader, he served others, a humble, humble man. He he had a vision to support veterans. And their needs, and he was fearless in that. And he gave his life doing so. Bitter irony that a guy so deadly and elusive in iraq could end up being taken down by a comrade in arms. Ralph is on suicide watch here, zoraida. So many unanswered questions. Joe johns, thank you for that. It is 11 minutes after the hour. A story that makes every parent i know shutter. Imagine your 5yearold trapped in an underground bunker for six days. The latest on the hostage crisis in alabama, straight ahead. A hybrid . Most are just no fun to drive. Now, heres one that will make you feel alive. Meet the fivepassenger ford cmax hybrid. Cmax says ha. Cmax says wheeee. Which is what you get, dont you see . Cause cmax has lots more horsepower than prius v, a hybrid that cmax also bests in mpg. Say hi to the allnew 47 combined mpg cmax hybrid. announcer at scottrade, our cexactly how they want. T with scottrades online banking, i get one view of my bank and brokerage accounts with one login. To easily move my money when i need to. Plus, when i call my local scottrade office, i can talk to someone who knows how i trade. Because i dont trade like everybody. I trade like me. Im with scottrade. announcer scottrade. Awarded fivestars from smartmoney magazine. With multiple lacerations to the wing and a fractured beak. Surgery was successful, but he will be in a cast until it is fully healed, possibly several months. So, if the duck isnt able to work, how will he pay for his Living Expenses . Aflac. Like his rent and car payments . Aflac. What about gas and groceries . Aflac. Cell phone . Aflac, but i doubt hell be using his phone for quite a while cause like i said, he has a fractured beak. [ male announcer ] send the aflac duck a getwell card at getwellduck. Com. Hmm, we need a new game. Thatll save the day. So will bounty selectasize. Its the smaller powerful sheet. The only one with trap lock technology. Look one selectasize sheet of bounty is 50 more absorbent than a full size sheet of the leading ordinary brand. Use less. With the small but powerful picker upper, bounty selectasize. 15 minutes past the hour. Barricaded in an underground bunker. A standoff between police and a man holding a 5yearold boy in an underground bunker has been going on for close to a week. Jimmy lee dykes described as a survivalist, the bus driver who shielded other children from the gunman is being hailed as a hero. Charles poland jr. Was honored yesterday. Victor blackwell is following all of the developments from midland city, alabama. Hundreds of friends and relatives, strangers, listened to excerpts from letters writtenpy children. The children, 66yearold bus driver charles poland dref to school every day. Teachers arrived oniel low buses aborned with black bows to honor the friend they called chuck. He was a simple man, but i can tell you this, there this time, i havent used a word to describe himself that he would very graciously decline, and that word is hero. Reporter he was driving his usual route on tuesday when jimmy lee dykes forced his way on to the bus with the gun and demanded to take two of the 22 children. Poland refused. Dykes shot and killed him and snatched a 5yearold boy. Local, state and federal authorities have been working around the clock to free the boy from a bunker. Heater and electric blanket keep them warm. But wally olson wont say if dykes has access to a radio or television. He allowed us to provide coloring books, medication, toys, and i want to thank him for taking care of our child. Reporter negotiators have said little about their communications with dykes, but neighbors are talking. He would walk up and down the dirt road with his gun, sometimes working on the bunker. We didnt know what it was then. Michelle riley hands out vigils at the nightly vigils to show respect for the man who gave his life and support for the child coming out. Is he coming out. I said wednesday, i was driving to work. And i just had a peace come over me from the very top of my head to the tip of my big toe, hes coming out. It just spoke to me and said ethan is coming out. Reporter and those are the prayers of everyone in this part of southeast alabama. We know that 5yearold ethans parents are being kept up to date around the clock. Many students will be going back to class for the first time today. Some schools have been closed since the tragedy on tuesday. The piece says sheriff dykes allows authorities to get medicine to the 5yearold boy. What is the medicine for . And how do we know that hes giving that medicine to the little boy . We dont know specifically and for sure, the medicine has been given to the boy. The sheriff tells us that he is not in any danger at all. We can be sure of that, he says. The medication is for adhd and aspergers syndrome. Thank you very much. We appreciate it. 18 minutes past the hour. Serai sierra, the mother of two missing in turkey died from a blow to her head, not stab wounds. Nine people have been detained in connection with her disappearance and death. Her body was found near some ancient stonewalls in istanbul, but they suspect she was killed at a different location. President obama takes his 35point plan on the road today. Minneapolis, a city on board with many ideas, the president will speak at 2 30 eastern this afternoon. And washington still abuzz about this picture of the president at camp david. The white house released it to question the critics that questioned the president s claim that shot skeet. There are already conspiracy theorist whos say this isnt true. The president sat down for a live interview ahead of the super bowl. He addressed several topics from Football Player safety to the economy. He was asked how he felt about the recent announcement that American Service women will be allowed to serve in combat. Women as a practical matter are in combat. They may not get treated as if they are in combat. When they are in theater, they are vulnerable, wounded and they have been killed, and they have carried out their jobs with extraordinary patriotism and distinction. So nebraskas lieutenant governor, rick sheehy. He stepped aside after the omaha world herald found 2,300 latenight calls to women on his state cell phone. None of the women were his wife. The calls spiked after his wife filed for divorce last july. In the next list, dr. Sanjay gupta profiles a pioneer that is making the next generation of biofuels. People hear mick ro microbesu they think viruss, and you think what . I think of little mini factories. We call them droppin biofuels. Those are molecules that are identical to those in fuels today. Im jay keisling, and im a synthetic biologist. Dont miss the next list sunday at 2 30. Well worth watching. 21 minutes after the hour. Coming up, big wins and losses when it comes to super bowl commercials. Who got the most web traffic at their ad ran last night. What was your favorite. The oreos. Yeah, i liked it too. [ male announcer ] some day, your life will flash before your eyes. Make it worth watching. The new 2013 lexus ls. An entirely new pursuit. Did you know not all fiber is the same . Citrucel is different its the only fiber for regularity that wont cause excess gas. Its gentle and clinically proven to help restore and maintain regularity. Look for citrucel today. Its gentle and clinically proven to help restore and maintain regularity. We are gathered here today to celebrate the union of tim and laura. Its amazing how appreciative ople are when you tell them they could save a lot of money on their Car Insurance by switching to geico. They may even make you their best man. May i have the rings please . Ah, lzberg diamonds. Nice choice, mate. And now in the presence of these guests we join this loving couple. Oh dear. Geico. 15 minutes could save you 15 or more on Car Insurance. With handlayered pasta, tomatoes, and real mozzarella cheese. But what makes us even prouder. Is what our real dinners can do for your family. Stouffers. Lets fix dinner. You know who you are. You can part a crowd, without saying a word. If you have yet to master the quiet sneeze. You stash tissues like a squirrel stashes nuts. Well muddlers, muddle no more. Try zyrtec®. It gives you powerful allergy relief. And zyrtec® is different than claritin® because zyrtec® starts working at hour one on the first day you take it. Claritin® doesnt start working until hour three. Zyrtec®. Love the air. Welcome back. 25 minutes past the hour. Minding your business this morning. Hyundai one big in the super bowl auto ad wars. The ad showed a young boy and his mother gathering up a group of friends in an suv to confront bullies in a local park. They saw an increase in web traffic after this aired. The commercial far surpassed the next closest ad for the audi a6. And Super Bowl Ads dont come cheap. 4 million for a 30second spot. On youtube, m ms took the top spot, followed by mercedesbenz, the new oz movie, lincoln and audy. More than 500 years king richard iii died in battle. Today, we find out from skeletal remains from a king, they were found in a parking lot, are they his . That story, straight ahead. Looks like it may be the real deal. Because it looks like him . Just like i remember him. T s. They have carb steady, with carbs that digest slowly to help minimize blood sugar spikes. [ male announcer ] glucerna hunger smart. A smart way to help manage hunger and diabetes. [ male announcer ] glucerna hunger smart. All stations come over to mithis is for real this time. Step seven point two one two. Verify and lock. Command is locked. Five seconds. Three, two, one. Standing by for capture. The most Innovative Software on the planet. Dragon is captured. Is connecting todays leading companies to places beyond it. Siemens. Answers. With handlayered pasta, tomatoes, and real mozzarella cheese. But what makes us even prouder. Is what our real dinners can do for your family. Stouffers. Lets fix dinner. What the heck was up with the lights . What caused the power outage at the super bowl. And we find out today if the remains of a king were found in a parking lot. King richard iii ruled 1,500 years ago. Im zoraida sambolin. And im john berman. Super bowl xlvii memorable for a lot of reasons. The 49ers came up 5 yards short of the biggest comeback in super bowl history. Down 22 points and then the bizarre 34minute delay when the lights went out. They just went out inside the superdome. The ravens on the verge of a blowout before the blackout and it seemed to throw the ravens for a loop. It distracted supercalifragilisticexpialidocio bowl commercials. Cnns carlos diaz was at the game. Hey carlos. How you doing . Basically, cbs missed a gold mine. Could are vun commercials for the entire 34minute delay. What happened last night was intercom, the Power Company that supplies power to the superdome was an ab normality, a power surge through a breaker and thats why power went out in half the dome. They are still investigating the cause, but if were being honest about this, it really wasnt that big of a deal inside the superdome. Fans didnt throw them off their game it allowed them to refill beers and take a restroom break after beyonces halftime show. Wasnt too much alarm inside the stadium and people watching at home, although confused really took that 34minute break as a chance to get refreshed. It was a situation where mvp joe flacco, the quarterback for the ravens, says the blackout will be talked about for years to come. Unbelievable. Just one of the things you have to deal with. Im sure down the road if will make for a better story. Reporter so basically you have that bizarre blackout. But it did affect the game in a small way, because the San Francisco 49ers did make a come back after that, and the momentum did shift. But not enough for the ravens to lose the game if they lost the game, people would be screaming Conspiracy Theory in baltimore this morning. But the ravens came out on top. Joe flacco, your game mvp. A huge Momentum Shift to me. I would have been screaming conspiracy. Lets talk about ray lewis, certainly goes out on top. How does this affect his legacy . He didnt have this amazing game, but he was the center of attention for the super bowl, announcing before the super bowl he would be retiring. There is controversy around ray lewis. He was involved in a murder 15 years ago. That has basically haunted him for 13 years. Did a lot in the nfl to revamp his image and come out on top of this, after the game, he said it was a storybook ending. All right, carlos, great to see you. Thank you for braving new orleans for us. Surviving the game and all the festivities. Thank you. 34 minutes past the hour. Hard to wrap your head around the death of chris kyle. The most lethal sniper in u. S. History, shot and killed far away from the battlefield at a gun range south of ft. Worth, texas. His alleged killer, said to be one of the fellow veterans kyle was trying to help adjust to civilian life. Eddie routh is charged of killing kyle and another man on saturday. Motive is unknown. Kyle is a former navy s. E. A. L. Who served four combat tours in iraq. 160 confirmed kills. After retiring, he wrote a bestselling memoir called american sniper. He counciled other veterans and described frustration with the treatment of the veterans on inside the team room this is last year. Instead of just going to the airport and saying thank you and shaking a hand, take a step farther, why dont you go up, and random act of kindness, show your thanks. You dont have to spend a dime, just your time. We have the producer of the series, and you might recognize him from mad tv or one of his many other tfrp v and movie credits. Thank you for being with us. How did you meet chris . And what went through your mind when you found out he had been killed . I met chris in april of last year. Brandon webb, the creator and editor of sofrep. Com wanted to do a roundtable series with navy s. E. A. L. S and bring in chris and he needed help. He needed a moderator and technical help and so he invited me to be part of it, and i was very proud to. So it was during that day, a fourhour long conversation that i got to know chris. We spent the rest of that evening together as well. Hanging out. But i asked him some pretty probing questions, and he answered very can at this time candidly, which is what brandon was looking for. It was quite an experience. He was very committed to service men and women and the system failing them. What can you tell us about that . Well, you know, when he was in iraq, a lot of the work he did was called overwatch, as a sniper, he had the high ground, and he had a whole view of the battlefield so he could protect the marines, who were moving below. And i i feel like a guardian is a good way to describe chris. He was a guardian of the marines, when he was deployed. And when he came home, he remained a guardian. He was very concerned about the way that veterans and Service Members were portrayed in the media. He felt like they needed a fair shake, he understood the fog of war and the ambiguities of combat, and he wanted to make sure not only that we gave them the benefit of the doubt, but we gave them the proper support when they came home. He was very concerned that Service Members felt discarded when they returned home, and he wanted to facilitate help facilitate their transition from war to productive civilian life. And he knew first hand just how difficult that transition could be. I want to play a moment of that. A moment in your interview when chris talked about robert bales, accused of killing 16 afghan civilians in march of 2012, american soldier. He urged do not rush to judgment. Lets watch it. Dont be judging our boys over there unless you walked a mile in their shoes and you know what happened to them a week before, an hour before. What put him in that mindset . Did we fail him, or did he fail us . Right. Is that something he shared with you . Yes. And i think its very poignant, given the circumstances, that this was a a former marine, that he had decided to help. He was picking up the slack where somebody else had dropped the ball in terms of helping this Person Transition from a wartime mentality to a civilian mentality. And, yeah, i think a lot of people have already rushed to judgment. I think the question did we fail him or did he fail us, is an important question. Chris would want that asked any time. Thats interesting. A veteran or Service Member is accused of doing something terrible. We put people in a situation where they have to see or experience really horrible things and its very difficult to know what part that had in their behavior. And i think too that christen coura chris encouraged that we represent the depth of sacrifice going into combat represents and we give help at the other end of the agreement when they come out of the service. You are keeping his memory alive. I would imagine thats precisely what he would be saying right now. One final question for you, and that is, did you know if he struggled himself with adjusting back to civilian life . You know, i read his book before the interview and all i learned about chris and his combat stress was about the book. When we sat down in the interview, i wanted to get to that. In the book, he mentioned he felt electrical buzzing feelings in his body, he was having trouble sleeping, he stayed home a lot, did a lot of drinking, and when i asked him about those things in the interview, he he didnt answer. He didnt seem reticent about answering, but changed the subject quickly to combat stress in general, and what we should be doing to help our veterans. So i i dont know if he was shy about it. From what i understand, hes not shy at all about talking about it with other veterans. Maybe because im a civilian that he didnt want to share. All right. Pat kilbane, appreciate you joining us. Host of sofreps inside the team room with u. S. Navy s. E. A. L. S. Youre welcome. 600 years later, now may actually be the winter of our discontent. Scientists think they found king richard buried in a parking lot. Stay with us. Clever, berman. dog larry,larry,larrryyy. Why take exercise so seriously,when it can be fun . Pushups or sprints . Whats wrong with fetch . Or chase . Lets do this larry ooh, i got it, i got it narrator the caloriesmart nutrition in beneful healthy weight. Includes grains and real chicken, because a healthy dog is a playful dog. Beneful healthy weight. Find us on facebook to help put more play in your day. How do you keep an older car running like new . You ask a ford customer. When they tell you that you need your oil changed you got to bring it in. If your tires need to be rotated, you have to get that done as well. Jackie, tell me why somebody should bring theyre car here to the ford dealership for service instead of any one of those other places out there. They are going to take care of my car because this is where it came from. Price is right no problem, they make you feel like youre a family. Get a Synthetic Blend Oil change, tire rotation and much more, 29. 95 after 10. 00 rebate. If you take care of your car your car will take care of you. So we have some good news no, lets call it great news. Meteorologist Indra Peterson joins us live from the weather center. Whats up . So much better, right . Finally a break from cold, arctic air. Temperatures start to rebound. Might be cold throughout the northeast. Well take what we can get. A couple of days by wednesday, close to the average at 38. This is all going to be part of a pattern change that weve been waiting for. Cold, arctic air lifting out of the jet stream to the north. That being the eastern half of the country and on the west coast, we know what that means, cold air dives down, bringing them cold air on their side. So all of this kind of translates into warmer temperatures in the south. Warm up there first. Notice, well above normal. 70s toward texas. But that doesnt mean we weont get a chance for showers. Showers in the Mississippi Valley and ohio valley. Clippers kick on through. A few chances for snow. Overall, i like the shadings of the whole story. Notice the blue and purple and finally warmer temperatures on our side, right . Thank you very much, Indra Peterson. Lets get you up to date on this mornings top stories. Rescue workers on the scene of a deadly bus crash that happened on a narrow mountain highway in southern california. Eight people dead, dozens more injured after a tour bus rear ended a sedan, crashed into a pickup truck and rolled over. This happened 80 miles east of los angeles. Children involved also in the crash. The president travels to minneapolis today, promoting his 35point plan to battle gun violence. Hell meet with political leaders before speaking this afternoon. Its scheduled for 2 30 eastern. The Vice President s European Tour is in full swing. Hell meet with french president ho hollande. Dead men tell no tales, or do they . Scientists are expected to report that they have a highly convincing case that this battlescarred skull found under a parking lot in Central England belongs to british king richard iii. No. I wouldnt lie about this. He was the last monarch killed in battle way back in 1485. You remember that . Of course i remember. We will find out today, i cant wait. Soledad obrien joins us with whats ahead on starting point. Super bowl xlvii finds a way to be eleblectioric in the dark. A 34minute power outage stalled the game. A chat about the halftime show, some talk about the ads. Well speak with mike mike. Also, we talk with ruben singer, celebrity designer and stylist about some of beyonces fashion. And a navy s. E. A. L. Gunned down at a shooting range over the weekend. Did ptsd play a role in their deaths . And Harvard Students caught up in a widespread cheating scandal. What happens to them and how far the scandal went in indepth report at the top of the hour. When starting point gets underway. Fantastic. Talking about the Super Bowl Ads. Did you see the one from century 21 . The motherinlaw themed Super Bowl Ad. Well talk to the cofounder of the company that made the ad. Find out what goes into making the multimillion dollar commercials, after this quick break. Stay with us. But their shakes arent always made for people with diabetes. Thats why theres glucerna hunger smart shakes. They have carb steady, with carbs that digest slowly to help minimize blood sugar spikes. And they have six grams of sugars. With fifteen grams of protein to help manage hunger. Look whos getting smart about her weight. [ male announcer ] glucerna hunger smart. A smart way to help manage hunger and diabetes. [ male announcer ] glucerna hunger smart. All stations come over to mithis is for real this time. Step seven point two one two. Verify and lock. Command is locked. Five seconds. Three, two, one. Standing by for capture. The most Innovative Software on the planet. Dragon is captured. Is connecting todays leading companies to places beyond it. Siemens. Answers. Welcome back. In case you missed it, we have been highlighting some of the most memorable ads from the super bowl. This add ad from century 21 created lots of buzz. Take a look. Were going to be one big happy family. Oh is there a century 21 agent in the house . Is there a ce im a centur. I dont think my husband is looking forward to moving in with my mother. Steve tanenbaum created the ad. 4 million for a 30second spot, they better be good. What were you shooting for . Second year in the bowl, and last year we came out with ce b celebri celebrities, so the first year the thing about the super bowl that i found is you kind of have to as a brand, you have to find your voice. And you want to make something that stands out, but you dont want to make something so unrecognizable that it doesnt feel like you. So the first year in we said we want to make the stamp, we want to say were here and we want to were here to play hard, so we used celebrities, and the second year i feel like we made something closer to the century 21 brand voice, which is all about being there when people need them. So this is about life stages, so getting married, your kids are moving out. Youre having a baby, and those times in your life when you really need a Real Estate Agent to come through with you. Thats so funny, the guy fell like that, oh, my god, he just died. A the New York Times blogger said this was merely a motherinlaw joke. Well there, is a reason there are so many motherinlaw jokes. There is so truth to that. Kids moving out, going out on their own for the first time, there are mothering motherinlaws. The stakes are so so incredibly high. Pressure immense, everyone weighing in. Tons. Its especially from the brand side from the company side, the stakes are huge as you said. And there are a lot of voices and a lot of people, but in the end we work with a Marketing Crew at century 21, three or four people make the ultimate decisions and they are great to work with. A major moment, and a blackout moment, an oreo jumped on it like that via twitter. How difficult is it for a team to come up with that, that quickly. The thing about the game ths changed, its really fascinating. Its no longer just about the spot in the game. You have to be on it months ahead of time. You have to figure out your strategy, when you will release the spot, when you will be in the game. There was a Team Standing by many. They had a social media team, a war room for whatever happened, they were going to act on it, and the spectacular happened. And they were right on it. It was great. And free. One of the most memorable ads of the whole super bowl, totally free. Thank you for coming, congratulations on the super bowl spot. Thats all for early start. Im john berman. And im zoraida sambolin. Starting point starts right after this quick break. I love. I try to be smart with my investments. I also try to keep my costs down. Whats your plan . Ishares. Low cost and tax efficient. Find out why nine out of ten large professional investors choose ishares for their etfs. Ishares by blackrock. 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