companies are struggling to catch up to the cool kids, facebook, google and apple, and not all cool kids make things that come in a box, and all that innovation has tech investors, and let's play buy or sell? a new budget version, and a gold phone. here is the performance. look at that. buy or sell apple shares? >> this is a buydown here. you can see the bottom out in april and june, it's bullish. longer term, if you look at the fundamentals of apple, it's what is called the pay ratio, the p ratio over growth, and it's below 1 at .7. i think that, you know, at 525, 530, we see 700 in the last 12 months. >> you put this one up --