ochocinco, a twist on his jersey number, 85. but it's hardly been smooth sailing over the last few years and now chad finds himself in a very unexpected place. >> i'm celebrating. i'm going to score. i'm going to score more than once. >> chad ochocinco! >> he was a six-time pro bowl receiver who dazzled fans as much with his personality as he did with his play. >> they changed the dollar bill to say, in chad we trust. >> "dancing with the stars". >> his own iphone app, movies, tv shows, music videos. ♪ >> he even had a lavish winning to a reality tv star. >> the world premiere of the t-ocho show. >> there was a time chad ochocinco seemed to have it all.