the numbers are adding up. this past year was the bloodiest year for faye tafts. that ad hits at the heart of what the american voter is thinking when he gets into that voting booth and i think that ad will be playing in their minds when voters go to the polls in iowa and beyond. >> let it out, dean. >> i thought when the ad was over, we were going to hear live from new york it's saturday night. that was so over the top, that ad. i'm not even kidding. it was not grounded in reality in any way. the image of mexico was morocco. secondly, we're going to get rid of the head of isis? wow, like the generals haven't thought about than. also, we're going to take isis's oil. it's not isis' oil. it's syria &'s oil. >> it doesn't matter. is it effective? that was the question to kayleigh. >> i think it's effective. look at the poll numbers -- beyond that, dean, beyond that,