>> it's not typical of most candidates, is it? >> it really isn't. donald trump, i think you've heard him say it, that he's very, very rich, right? i mean, this is going to be his bumper sticker. the politicians that i cover who have some wealth often have a really difficult time talking about their wealth. remember now hillary clinton started this campaign, saying that they were dead broke when they left the white house, and then she had to turn somersaults to get herself out of that spot saying, i know we have a lot more money than most americans. and mitt romney in the last campaign made a $10,000 bet. said his wife had a couple cadillacs. got in trouble for that. here you have donald trump coming in saying, you know what, i am rich. you should vote for me because i am successful. i can make you successful. and all of this, don, at a time when income inequality is kind of the buzzword of this campaign. so he kind of goes against the grain and says, vote for me