criticism from the left and from democrats. but nothing that you would consider racist. nothing that you would consider out of bounds or over the top. >> reporter: like bush, obama's poll numbers have taken a nosedive. do attacks like these take away from the legitimate criticism. the writer of this point said it was to criticize the opponents who bring race into the discussion. clearly that back fared. cnn washington. >> thank you very much. joining me now, the man at the center of this uproar over this particular headline. james lincoln collier. he wrote the article for the west view news. he joins me now by telephone. this is a headline that really caused. so uproar. it says the [ bleep ] in the white house. why did you insist on using this term in this way? >> reporter: that was the whole point. is that a great many people in the united states continue to think of president obama that