the kids were gathered around and we asked what was going on? we didn't each know who the beatles were, we never heard of them. that night i booked ringo starr, paul mccartney, george mccartney and john lennon for three shows for $10,000. >> for four white guys that were british, to come out of nowhere and be everywhere was unbelievable. >> the beatles are a butch of guys from liverpool. i mean, people in london would have looked down at liverpool back then. but liverpool was a port town and port towns become place where is contraband gets exchanged. one of them at that point was great music. >> a lot of the sailors coming back to america were bringing back these records. some were race records because they were by black artists. ♪