it. i just touched his arm. the sponsor went crazy. my star doesn't touch a black man's arm. >> petula clark said, i'm not doing it over, and it's my show and it's going in that way. >> we weren't having any of that nonsense, no way. so it went out the way we wanted it to go out. i didn't really have any other problems with sponsors, but that sort of gave me a taste of what could happen. ♪ a car that's moving fast and clean and strong ♪ ♪ get the plymouth beat, you can't go wrong ♪ >> in the tv business, the '60s was probably about the last decade during which the sponsors had a really iron grip on content. >> brought to you by dash. >> even if they tried to keep tv this white homogenous whole milk product, the world found its way in. it just had to. >> what's the trouble, driver?