like a doorbell that makes a dog named peanut run in place, which in turn cause as frisbee to be flung. >> that's an award worthy performance there. >> reporter: the founder of deep f focus, the agency that created dog goldberg, a web ad for the dog food beneful. >> it was one take from beginning to end with all the dogs. this wasn't multiple shots stitched together. >> reporter: he figured it took 40 to 50 tries to get that one good take. he says they were partly inspired by pee-wee's big adventure. pee-wee herman's breakfast machine also feeds his dog speck. and pee-wee must have liked the doggie homage because he tweeted it out. other machines range from the one in the group okay goes music video that took 60 takes. to a much admired ad called cog.