right to speak, our financial freedom, all of it in decline. >> in 2016, from the trump and the nra stand point, you are talking about the same people. the people that came out in those small towns were our people. >> trump represented something they had never seen before. american, mccain, h.w. bush, even george w. bush didn't speak that kind of language. >> the national rifle association endorsed me and early. long time ago. >> contributed $31 million to his campaign. poured around $70 million into the 2016 elections overall. >> we decided that if he was going to have any chance in the fall that it was the one bet that had to be placed and we placed it. so we all worked together to create a tsunami of rural small town votes that might not otherwise have occurred. >> lo and behold the gamble paid