trial, fueled by 150 million people. it's more people than watched presidential election returns. that's crazy. >> because there was trial footage, every day, cnn saw its audience increase, like, five times. the success of cnn was not lost on other people. and so, there were competing forces coming into play. >> we have now reached this moment when we can firmly announce the starting of a fox news channel. >> unfortunately, with -- with cable news and the ability or the need to be on the air 24/7 where you are trying to get as many eyeballs as possible at one time to gravitate toward those stories that are sensational. you know, it brought us the ability to go too far. >> is the jean bow nay ramsey murder investigation turning into a media circus?