a look at the list of the 50 most watched shows on cable the top would be nickleodeon. "rug rats." "lose ces." >> don't you know cartoons will ruin your mind? >> some very surreal, high concept humor to it and this is the beginning of the splintering of the television audience and the splintering of the family audience really. i mean, because with families having three or four tvs in the house you had a kid watching nickleodeon, you had dad watching espn sports. you have mom watching lifetime. you know, they were in their own separate universes watching television. mtv wasn't merely a music channel. they were having great success in terms of creating shows that incorporated music but also shows and programs that stood on their own.