theater. >> you should see your faces. >> studios were really in love with pre-existing intellectual properties. "avatar" was an idea he'd been ruminating on a long time, it's original, and that's a wildly risky thing to do at that budget level. >> i remember taking my then 9-year-old son to see it, and we just sat there in 3-d awe. to be so immersed in that world was mind-blowing. everything felt real. everything felt tangible. it felt like this world existed. >> "avatar" came out and became the highest grossing movie of all time for the second time in james cameron's career, and it's interesting that at the same time james cameron's ex-wife, katherine bigelow, directed a movie that couldn't have been more different. >> if everything looks okay when i'm down there, i'm just going to set it up. give these people something to think about.