sophisticated, in terms of visuals, in terms of script, in terms of characterization. and no one does it as consistently as pixar. they work miracles almost every time out. >> "incredibles" was pixar's first pg-rated computer animated film and at the time it was considered kind of a risky thing. it's an action film but people assume because it's animated that it's a certain kind of film. and that tells me that the medium needs to bust out a little bit more. >> brad's characters are real and accessible. and i think that was new with "the incredibles." it was the polarity of what's mundane and being heroic, being slammed up against each other. >> that will take me downtown.