i mean, he's going right at the core issues. he's run his campaign on this. he's been very clear. if you look at his ad, it's actually a piece of marketing mastery. the word trump, letter trump, messaging is all trump. whether or not you agree with the substance, this is a clutter buster. and it's interesting i just before came on i looked at the $2 million buy he placed. he put $1.1 million in iowa and about $800,000 in new hampshire. iowa tv costs about 25% as much as it does in new hampshire right now, so he's clearly it's a very clearly defined message and aiming a pretty significant buy to the people of iowa trying to make a case. >> yeah, the media market is boston for new hampshire. >> it costs about -- yeah, he bought about $800,000 worth of television in tv, radio and cable in new hampshire and about $1.1 million in iowa about three hours ago. >> quick question for you about bernie sanders and the challenge. he's still there. he raised almost as much money as hillary clinton did in the last quarter. both of them more than any republican who's announced how