his vegetables. he wouldn't take us to his farm but showed where rain water is harvested using drip technology that doesn't waste a drop. his solution to the environmental crisis? you are saying regulate it. >> absolutely. give us as producers, give us access to a legitimate marketplace. give us regulations. give us the ability to stand on our own two feet and work just like every other industry. producers who are afraid of legalization should step their game up. >> reporter: everyone here agrees in the past decade, pot has become an economic juggernaut in the area of northern california known as the emerald triangle. >> marijuana growers are the newest economy in our, in these counties around here. they are coming out of the logging industry collapsing, basically. >> reporter: and it's booming. >> yeah. marijuana industry is booming. >> reporter: after decades of environmental damage by the loggers before them, these pictures show the scars left on the land by some marijuana