companies was to say, well, we don't know how they're doing with and it's so great. why don't they show? there's too much secrecy is what they say that's exactly what they said. and you know, our position on that is first of all. we don't think that we need to explain ourselves to competitive companies. what we're working to do is to invent an integrated solution where every person gets access to this wealth of information. from tiny droplets of blood and then see how they change over time. she talked some about currently you get a blood test, maybe once a year, and so you get a snapshot of what's going on if you were to start doing it every month, say you would get a movie. you have multiple frames from them. and you can begin to see the context of projecting where someone you're seeing changes in