it's a great story. announcer #1: off the back. lakers had several chances and here's larry bird dunking down the court. announcer #2: magic johnson leads the attack. look at that pass. oh, oh! what a show! what a great play! oh! what a show! when those championship games are in prime time and people are paying attention to that, television feeds into those rivalries and makes them bigger than they've ever been before. [ cheers and applause ] connelly: every mike tyson fight was an event because every fight was like an ax murder. when he fought michael spinks, the electricity, you could just feel it watching it on tv. announcer: here comes mike, spinks in! he leads with a right hand! down he goes! tyson was made for tv because there was drama. announcer: it's all over! mike tyson has won it! firestone: not a lot of junior high school kids can dunk, especially at five feet. but everybody tries now. everybody tries. [ laughs ] i bet now.