♪ big pocket pickers even gamblers ♪ >> when "the message" hit it was, put that down, what did he just say? put the record back. play that again. ♪ don't push me because i'm close to the edge ♪ >> everyone knew the game of changed, and it really opened the floodgates for the next generation of rappers. ♪ it's not michael jackson ♪ >> when run-dmc came out, they were taking rock 'n' roll music and putting it tid hip-hop and making something brand new out of it. ♪ you can't touch me with a ten-foot pole ♪ >> run-dmc kind of led zeppelinized hip-hop because it was fit for an arena, knocking the scoreboard down. ♪ schoolgirl leaving little skirt hanging way up the knee ♪ ♪ there was three young ladies in the school gym ♪ >> aerosmith had fallen off the map at that point. it brings them back into the fore and also breaks run-dmc in