nighttime newsworthy. >> the soap opera discovers the blockbuster mentality, the sweeps month mentality. like, what can we do to get even more people watching? you have a wedding. you have a kidnapping. you have an evil twin. and primetime stole from daytime. >> after "dallas" proved that ewing oil was better than real oil for cbs, the networks rushed to give the public more. >> the great primetime soap operas of the 1980s, "dallas," "dynasty," they're all about excess. this is about being over the top, stabbing each other in the back, going for the gusto, and having fun. >> i know what's wrong with you. the empty-armed madonna. mourning the baby that she couldn't have and the baby that she almost got to adopt. that is it, isn't it? >> you miserable bitch! >> there was a bigness to the