>> at this point a lot of it is about being there, which is why we haven't done too much of the video thing. a lot of it, it allows too much distance. like what our band is about, it's about breaking down distance. ♪ at night i wake up >> bruce was all about credibility and intelligence and integrity. so how would he translate his music and his attitude toward the world to what seemed like this frivolous world of the music video? bruce is not going to be next to a winking model on a sailboat. ♪ you can't start a fire ♪ you can't start a fire without a spark ♪ ♪ this gun's for hire >> he ends up doing essentially an in-concert video starring a then unknown courteney cox. it's like this weird recreation of something that organically happens in a bruce springsteen concert. ♪ born in the usa >> if there was an artist in the