had effectually been ground down to 0 . >> i'm standing outside where i used to buy my cds, a store shattered and shut down like you go tell like so many others across the country. >> by the end of the decade, the music business was falling off cliff. seemed like all of it was gone. reduced to rubble. >> the shuttering this weekend of virgins last two stores marks the death of a once booming chain and another nail in the coffin of the music cd. >> by the mid 2000s, music labels realized that youtube my space and file sharing software was the way people were discovering new music. >> what do you do? get all the people you've heard online together in one act and charge 130 bucks to see it. and this proved to be a very successful model. >> ♪. ♪. ♪. ♪ the one that really set it off