crossed over into something bigger. - - ♪ holididay oh holilidy anand the bestst one of ththe ♪ - it's the firstst time that u had indie bands soundtracking commercials for mainstream multinational products, in part because everyone is trying to figure out, "how do i make money now that no one w will pay fofor my albu" - - ♪ so onone to threeee te my hand anand come witith me♪ ♪ because you look so fine that i really wanna make you mine ♪ - you know, historically there'd been some wariness about selling your music to advertisers. it was seen as selling out. in the 2000s, that totally disappeared. - ♪ ride wiwith me ride with h me ♪ - there's all these songs that became iconic primarily through their ususe in ipod d commerci. - ♪ onene two threeee four tetell me thatat you love e me ♪ - now indie culture was cool and you could market yourself as part of this new global indie community. - ♪ glalamorous indndie rock and rollll is what i i want ♪