>> "the apprentice" has its lasting effects even today. donald trump becomes a star. >> you're fired. >> all of it kind of reality show fake. people who have worked on it said we kind of made the whole thing up, and yet it sells. and then there's just this explosion. ♪ >> you interested in tattoos? weight loss? plastic surgery? >> breast augmentation, tummy tuck. facial surgery. >> i don't look like me! >> hoarders, substance abuse. flipping your house? that's a big one. like there's literally a reality show for everyone now. >> and if you have to fill 40 hours of television with scripted shows, it would cost you an arm and a leg. you'd be out of business. those scripted shows will do no better and probably worse than the reality show did.