taken away from him, which it was, and that he had to have something after that, things that could be continued that would make him feel good that were worthwhile. >> and so the story of ted would go back to the beginning, back to the bison, his childhood spirit animal. in 2002, ted opened the first ted's montana grill serving up the very animal ted had committed his life to saving. if that doesn't make sense, remember, ted has a knack for seeing around corners. >> he knew that he wanted to bring back the bison, and unlike some he knew bison had to have an economic place in our system. >> ted sees the big picture. he translates that bison into a burger and a job. >> eat the bison in order to save them. >> so when you're making the case that you should eat bison