>> steve ruled by kind of a chaos, and it's easy to make chaos and if you're comfortable with it, you can use it as a tool and he used a vast number of really irritating tools to get other people involved in his schemes. he's seducing you, he's vilifying you and he's ignoring you. you're in one of those three states. >> when you get a core group of, you know, ten great people, it becomes self-policing as to who they let into that group. so i consider the most important job of someone like myself is recruiting. >> steve jobs brought us all together in a place that had no rules. >> he's a maniac. he's a maniacal genius. his job is to stir up everything. >> most places in life are continuously telling you that your dreams aren't possible or practical. you don't want to hear that when you're under 30. what you want to do is race