few things embody that particularly southern california latino street culture more than low riding. ♪ esteban is a photographer, chronicler of everything iconic at the crossroads of hip-hop, design, tattooing, fashion and low-riding. >> the old-timers, they used to cut the coils or put sandbags in their truck to make them lower. then around the '70s is when they got popular. >> why these particular models of cars? >> it's pretty much always been late '50s all the way through the '60s and the '70s. then the '80s came, they started bringing in the cadillacs and the regals. the most classic well-known car for low riding is probably the '64 impala.