its sheer beauty will never cease to amaze me. merely 30 miles north of milan, just below the alps, this is lombardy's most fabled destination. >> let's go fishing. [laughs] >> i am here with william cavadini, a local textile manufacturer with a passion for fishing. >> como is a very important city for the textile business. >> yes i know, yeah. >> for silk. >> for silk, yeah. >> yes and my family is three generations of textile business. >> oh really? >> yes, yes. and for that job i travel around europe, middle east and after, i came back to como and decided with a few friends to stay together to work to help the lake. >> the few friends turned into an association of 600 fishermen. that's a nice one. >> yes, that is a nice one. >> they made it their job to help the local government enforce fishing limits across the lake. you can only keep fish that are more than 6 inches long and in limited quantities.