>> this had to be because she was being true to herself. >> she really diversified her sound which was not only a way for her to just expand her songwriting overall, but also a way to gain a new audience. ♪ i remember when we broke up the first time ♪ >> in true taylor swift style, the songs were personal and focused on her recent string of rocky romances. >> "red" is a breakup album. songs like "i knew you were trouble." ♪ i knew you were trouble when you walked in ♪ >> "we are never, ever getting back together." are quintessential taylor swift songs of her taking the heartbreaks from her relationships and putting a gray hook behind them and turning them into huge pop hits. >> the album's lead single was an instant success. ♪ we are never, ever, ever, ever getting back together ♪ >> becoming swift's first song