year's official theme song. ♪ >> we're trying to bring people together. and to me the world cup is the beginning of that journey. all of this an a dream. the world cup is just the beginning. >> to hook up with the world cup is the biggest global audience that you can get. >> but the audience closest to armando's heart is found at a school in miami's inner city. sports leadership and management academy, or s.l.a.m. is a charter school with a sports themed curriculum armando helped create. he advocates for the school and motivates its students. >> do you guys know pitbull? you see him around a little bit? >> yes. >> that takes morals, right? >> the reason that it's so special is because they are me. you know? and i can go down the line on those kids and probably just sit with one, and i say, don't even talk to me.