>> yes, this is a prototype. >> what is wrong with the current shopping carts out there? >> they don't maneuver. and the aging population can't get things. they don't have good shoulder strength so they can't get things up and over into the cart. this cardiac chully has it so you can lift up, slide things out of the cart. >> genius. >> yeah, i mean, it's the hub of the shopping experience. it's the first thing you touch and the last thing you let go of and it's the crappiest thing in the store. >> as i said many times before, iowans have never let me down, but they never gave me exactly what i expected, either. i came here to meet a funeral director whose invention is changing her industry, but katie might also be on the verge of changing the way we shop for food. either way, she's all about moving deadweight with solutions made in the usa. i love what you are doing with the manufacturing thing. >> i am really the only manufacturing in the building