hugh heffner, # 9 years old, announced he will stop producing nude pictures. why are they doing this? will the radical move succeed? joining me now is somebody who knows something about this, a former centerfold. play mate october 1994 and penthouse pet of the year in 2004. one of only two women to be thus featured in those competing publications. she is now married with three kids. she is quite accomplished. has a law degree and ph.d. in clinical psychology. why are they doing this? >> i think it's a wise rebranding move. they are trying to appeal to the younger male who no longer wants to hide "playboy" under the bed. they want to read it on their morning commute. this way they can get advertising, they can get celebrities to pose in provocative photos. and they don't have to pay as