on the hip hop culture. it was our voice. - what's your favorite collaboration you've ever done? - it's "all i need" with method man. - it was like for the next generation. lil' bow wow, all these younger acts. - we got lil wayne in the house right now. - yes, sir! - "106 & park" compared to something like trl is putting on younger, edgier guests. but at the time there was nothing that was more edgy than "def comedy jam." - tag was a game what we played at the mall. you know where you go to the mall, you see some shit you like. you notice that the price is way too (beep) high. (audience laughs) you find the tag appropriate to your financial needs. (audience laughs) when you're ready to go but static and wrinkles are like, nooooo! try bounce, it's the sheet. less static. less wrinkles. more softness. more freshness. bounce. it's the sheet.