by the spectre of this guy who is listening to joe rogan and internalizing this bad information and making bad choices as a result, but rogen is like a weed that's sprouting up outside the ecosystem and has thrived there and has this huge audience. that's what's scary that spotify could kick him off tomorrow and it wouldn't make a dent. it wouldn't make a dent in his audience, people would listen to him and still wouldn't trust more mainstream media sources. i think that's what's really frightening to people. >> oliver, do you agree? >> i think the key thing to keep in mind is that, you know, people who are listening to joe rogan's podcasts don't believe it to be bad information. there was an analogy drawn between doritos and his podcast. people know that doritos are not neg i will good for them, you are not going to find an expert who says you should eat a lot of doritos but there are a lot of people who listen to joe rogan's