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they're very credible sources. they would not risk their reputations just running with a rumor. so that's number one. but number two is it's very common for reporters then to take the reporting to the spokes people for the subjects. in this case they would have probably taken it to tom brady's spokespeople, they would have taken it to the buccaneers and if they did not get -- they may have had off the record conversations not received comments, but it's not uncommon for a spokesperson to basically say we are not going to dispute the reporting. >> right. >> i think that's almost -- it's not in the story but it's almost another element of verification knowing that the official authorities in the case are not going to come out and say your reporting is wrong. >> yeah. you're looking for a head nod. sometimes i will say to a source, look, are you going to embarrass me, contradict me, make me look bad tomorrow? it's that back and with sources that i think happened in the tom brady story. i will give the viewers one example. i did a story saying gayle king

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