it turns out in the u.s., of all of those sites that we rated, all of the sites that account for 95% of engagement, almost 40% of them get a red rating from us. >> that sounds like we're pretty strict. in fact, you have to be really, really bad to get a red. you have to be a website that says if you buy apricot pits, you can cancel your appointment with your oncologist because apricot pits will cure cancer. a lot of sites your show has been critical of nonetheless get a green. they might get a relatively low score green but a green. so what's really shocked us since we all started the company is the proliferation, particularly around health care, of hoax sites that are really in it for the money. they're in it for the ad revenue. >> is that something that predated covid-19 and the pandemic? >> oh, yeah. i mean, we were stunned that there was so many hoax health