greta. i think people wondered given how outspoken you've been on climate change if you're influencing the decisions of the magazine. >> one of the decisions we made is we wouldn't get involved in editorial decisions. we also made a decision that we wouldn't get involved in operational decisions. like you said, we have our hands full already with lots of other exciting things that we do every single day, but we want to be able to be the stewards of the historic brand and give them this ability to move forward and give them the fuel to move forward and that's really our correlationship with "time". >> does that mean you're willing to lose money? you put one of the headlines on the screen. i want "time magazine" to be unshackled. what does that mean? >> i do want "time magazine" to be unshackled and what that means is that our world today needs more trust.