>> she could manifest the kind of magic she came into the world with it. >> he said i looked so fresh and young. they said i have a three-dimensional quality having to do with sex. >> norma gene lands a one year contract with fox. the studio begins grooming her for stardom. ♪ ♪ >> she was what the studios called a product. someone they could take mold, shape, rename and create as something to be consumed by the movie going public. >> i said i don't think you can use norma gene doherty if you're going to be a star. to me you're a marilyn but we couldn't find her second name. she said could i use my grandmother's name? i said what's that?