objectified. >> darryl zanuck said, when i look at her i don't see star. but he was a shrewd businessman and he saw the potential to make money. >> at the start of the 1950s around 80% of movie goers are women and zanuck wants to draw in the men. >> you'll sneak a thousand wolf whistles at harriet. >> you know it's a rule. i never mix business and pleasure. >> the new obsession in the 1950s is the hour glass shaped woman. marilyn speaks to the fantasy. her bust size, her waist size, her as they called it often in magazines at the time her chassis. >> zanuck signs marilyn up to a seven-year contract with fox. >> everybody in the business at that time wanted a studio