children. it has this we day. tell me what a we day. you have 11 in canada and america coming up. what are they? >> they are stadium events. young people earn their way in through service and volunteerism. it's free to attend. you have to earn your way to be there. so 160,000 students this year across north america are attending them in 11 cities and it's this incredible full day event where you hear from people like you saw, jennifer hudson or archbishop tutu or the dalai lama or mia farrow. there's a four year program in schools getting kids fired up around service just as important as reading, writing and arithmetic is critical learning on social issues, getting involved in issues you care about. it's making that part of the school system to create active global citizens. >> it's also about engaging kids who may run astray, want to join gangs, do this, do that. it's about making them think there is a power in doing something good and positive. >> right. as a mother, i know when a child is moving out of those adorable