>> thank you. that's really good. >> uh-huh. >> this is a really good fish. >> the name and the reputation it's gotten is ridiculous, you know, because people never gave it an opportunity, never tried it. it's considered a trash fish or a lower bottom official for years. really, it's a filter feeder, not a bottom feeder like catfish. >> i was expecting something murky tasting like catfish, and i do love catfish, but it's super clean. >> buffalo is better than catfish to me. >> i think you need a rebrand. it has the flakiness of halibut. >> that's like a fillet mignon of fish. >> the fillet mignon of the mississippi. >> yes, sir, sure is.