tell you, for example, you know, delta airlines has said we're not going to mandate the vaccine until full approval. many corporations will wait something you do with a lot of confidence and say, well, now that it has full approval, i can go ahead and mandate the vaccine. but the other thing that it does is once it has full approval, the company can then go ahead and advertise on television, which they haven't been able to do up to now and can be sold at, you know, pharmacies and other places, which hasn't happened up to now. and those three are very important things because again, seeing more about the vaccine in the media through advertisement i think will make also a difference for many people who up until now have only been hearing government officials and public health officials talk about the vaccine. >> well, listen, the data shows it saves lives. let's hope that message comes out. we'll have much more on this breaking news at the top of the