judgment is called upon, restraint, thoughtfulness, as well as, yes, a decisive blow from time to time, but you have to be caref fuful about how you force. >> absolutely. let's pull up the brands again. martha, this is your business, this is what you do. you know, who has succeeded in these brands, who has not? >> well, i think the poll numbers to some degree shows who succeeded with the brands. trump is the only brand that i see there that actually has something that reaches out to the universe of voters and brings them in under a brand umbrella of making something like america great again. >> what about a bernie sanders titling it this is the revolution and touting 2.3 individual donations, which is a staggering number. >> i think bernie sanders has clearly been able to put a stake in the ground and own the position and territory with a loyal following. that's self evident from the