do not acknowledge the existence of donald trump and he will dig his own grave. now what you're seeing is these candidates are coming out. we saw it last weekend, fourth of july. jeb bush came out, made it very clear his thoughts on donald trump. you'll see all these other candidates that are in these polls that are beginning togoing to all work together to get rid of donald trump as fast as they can. that's not something they've implemented until literally a week ago today. >> do you think, mark, that there needs to be a strategy change? interestingly, it was someone who's not polling highly former new york governor george pataki who really led this and came out and wrote that open letter and said look to my fellow candidates we have to be more vocal about what donald trump said. what's the next step? clearly the ignore him, he will go away strategy isn't working. >> i think they have to find a way to pull him off the stage. and the problem is when you have a guy who says wild stuff like herman kane in 2012 you can shame them off the stage.