passengers very quickly forget after a crash what plane they're on. unfortunately in boeing's case is the number of cases keep rising and passengers can't forget because they keep being reminded. >> yeah. i mean i think if you're getting on a plane now, you're going to look to see am i on one of these kinds of planes or who built this plane. no question about it. but richard, i have to ask you. when you look at this video and we can show it again to our viewers. this hole that is, this gaping hole on the side of this plane. we were just mentioning a few minutes ago, a boy's shirt was sucked right off of his body while his mother was holding on to him. could this have been a lot worse? >> oh, what a question, jim. absolutely. this plane was at 16,000 feet. now let's take it up to 30, 35,000 feet. and have it when the passengers have untied their seat belts. they've untied the seat belts