wineries will have fewer options in terms of packaging. so in terms of turning on a dime, we can't do that. so when we plan far out, like our wine making team did, we were protected and had the glass we needed. they bought in advance. i had an idea of doing some special holiday packaging. i wasn't able to do that because that was six months out. so really unless you plan 12 to 18 months out, sadly we don't grow bottles on our vines. we grow grapes. and then pricing, pricing has gone up in what you can get. glass has gone up. if you think about wood, it's not just the barrels, it's the pallets that ships everything, so all of a sudden all your costs are going up and that goes right into your bottom line. >> and so how much is it going to cost for that bottle of wine for thanksgiving or christmas or whenever, this weekend? >> it depends on who you ask.