>> reporter: the pay gap remains alarmingly wide. >> we're in the frying to get the same salary as the nba. they want a little more. they want to live without having to go to europe and play. they want salary that will accommodate them for the entire year. >> the wnba is 25 years young. the nba has been around 75 years. just because lebron makes $75 million, it doesn't make me that way. >> reporter: the athletes and executives point toward corporate investment. we're seeing a little bit of that. aig set a new benchmark at the aig women's open. the payout is set at 5.8 million.