i'm hillary clinton and aapprove this message. >> you covered the clinton white house. what are your thoughts on the ad? >> hillary clinton hasn't changed all that much since i covered her as first lady in 2008 when she was running before. it's all in the packaging and the emphasis here. we did see her mother dorothy, the last time she ran and she was a special part of the campaign. but i have to say she wasn't a big large part of the campaign or the messaging for that matter. we actually saw something that was more the emphasis of the diplomatic leader the traveler as first lady the person who was ready to take that 2:00 in the morning phone call the can-do person ready to lead at a moment's notice. it was not the mom, the grandmother, that kind of image. it's clear that she's trying to appeal to women. she's trying to appeal to the mad rate-- moderates, the independents and she needs those people to feel she's trust worthy and somebody they can count on and depend on and is