situations. i mean with even more high-profile people. paula deen. >> a couple examples. have they been able to bounce back? >> working, still in the p.r. industry. she was was the head of a global active. nopt anymore. it hurt her and tooks a financial and physical toll physical and mental health. imagine landing, turning or your hand and melts with 50 million tweets the top trending topic on twitter. they have a hard road in front of them. stupid move and it will hurt for quite some time. >> how will you rate oklahoma's response? >> one of the best crisis management response in years. on par with what the nba did when they the problem with the team owner saying racist things. it's because he's a former governor and knows how to handle crisis. moved in took a position and stated it the house dismantled