be, i'll be a size 0. but it's almost producing their own self esteem that they're 000 or 00 -- >> it's sort of the reverse. if i can wear a large and not an extra large, to me that's a win, even though xl -- >> this is vanity sizing at its best. >> i will say this. on the flip side, when a company does this, i posted this on my facebook page, and about 15 women posted out that, you know, oh, good, because i couldn't wear the size 0. now i can go back to shopping at j crew because i am thinner than that. so there a market for it. i don't think it's shaming the audience. >> i don't think that's their intent. there's a whole other psychological part of this that there is this discussion online, you're going to be seeing on our facebook, on cnn after the show. you're going to hear about it. >> i prefer -- smedium. >> clydesdale. >> this is bethenny frankel from housewives. >> she blew this. >> she posted this on instagram. it's her in her --